{"id":28461,"date":"2026-02-16T22:01:46","date_gmt":"2026-02-16T22:01:46","guid":{"rendered":"https:\/\/fundspaid2u.com\/?p=28461"},"modified":"2026-02-16T22:01:46","modified_gmt":"2026-02-16T22:01:46","slug":"dollar-tree-opens-nearly-half-of-new-stores-in-affluent-areas","status":"publish","type":"post","link":"https:\/\/fundspaid2u.com\/?p=28461","title":{"rendered":"Dollar Tree opens nearly half of new stores in affluent areas"},"content":{"rendered":"
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Discount retailer\u00a0Dollar Tree<\/u> is opening new stores in increasingly affluent areas as it seeks to attract higher-income customers who spend more at the store per trip, a new report finds.<\/p>\n

An analysis by\u00a0Bloomberg News<\/u> found that 49% of new Dollar Tree stores opened in the last six years were located in wealthier parts of metro areas around the country, up from just 41% in the preceding six years.<\/p>\n

The share of new stores in ZIP codes with significantly higher incomes compared to the broader metro area rose to 19% in the last six years, up from 16% in the prior six years. At the other end of the spectrum, the share opened in ZIP codes with significantly lower incomes declined to 14% from 20% in the comparable periods, Bloomberg found.<\/p>\n

Dollar stores<\/u> have historically seen an uptick in business during economic downturns as more consumers look to economize, but with higher-income households driving much of consumer spending, the shift comes as a way of attracting those shoppers more frequently.<\/p>\n

WHY SHOPPERS MAKING SIX FIGURES ARE GIVING DOLLAR TREE A BOOST<\/u><\/strong><\/p>\n

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Dollar Tree says that in the last quarter, 60% of new Dollar Tree customers made at least six figures. About 30% were middle-income households earning between $60,000 and $100,000, while the rest were lower-income households earning under $60,000.<\/p>\n

While these\u00a0higher-income customers<\/u> visit Dollar Tree less than their lower-income peers, the company said that they spend an extra $1 on average per visit and if they were to make one additional visit per year, it would boost annual sales by $1 billion.<\/p>\n

INFLATION EASED SLIGHTLY IN JANUARY BUT REMAINED WELL ABOVE THE FED’S TARGET<\/u><\/strong><\/p>\n\n\n\n\n\n<\/tr>\n<\/tbody>\n<\/table>\n

Dollar Tree CEO\u00a0Michael Creedon<\/u> said late last year that the retailer serves “an increasingly broad spectrum of shoppers, from core value-focused households to middle- and higher-income shoppers who are making deliberate choices about how and where they spend.”<\/p>\n

He added that the data “demonstrates that Dollar Tree isn’t just for tough times or for those with limited resources.”<\/p>\n

DOLLAR GENERAL SEES INCREASE IN HIGHER-INCOME SHOPPERS LOOKING TO STRETCH THEIR DOLLARS<\/u><\/strong><\/p>\n

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\"Dollar<\/source><\/source><\/source><\/source><\/picture><\/div>\n<\/p><\/div>\n

“While the average per household spend for our higher income customers is currently lower, even given their higher income, larger average basket size and ability to spend more, this is a simple function of trip frequency,” Creedon said.<\/p>\n

He added that “because many of our higher income customers are still early in their relationship with Dollar Tree, their purchase frequency has significant room to grow.”\u00a0<\/p>\n

Consumers’ shopping preferences have also contributed to the pivot, as more households trade down to offset\u00a0higher expenses due to inflation<\/u>.<\/p>\n

<\/u><\/strong><\/p>\n

The elevated cost of essentials like groceries and household items has forced even more of them to trade down to stores known for their heavy discounting or everyday low-price models, such as Dollar Tree, Dollar General, Walmart and Aldi.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Discount retailer\u00a0Dollar Tree is opening new stores in increasingly affluent areas as it seeks to attract higher-income customers who spend more at the store per trip, a new report finds. An analysis by\u00a0Bloomberg News found that 49% of new Dollar Tree stores opened in the last six years were located in wealthier parts of metro<\/p>\n","protected":false},"author":1,"featured_media":28462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-28461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets"},"yoast_head":"\nDollar Tree opens nearly half of new stores in affluent areas - FundsPaid2U<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundspaid2u.com\/?p=28461\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dollar Tree opens nearly half of new stores in affluent areas - FundsPaid2U\" \/>\n<meta property=\"og:description\" content=\"Discount retailer\u00a0Dollar Tree is opening new stores in increasingly affluent areas as it seeks to attract higher-income customers who spend more at the store per trip, a new report finds. 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Ticker<\/th>\nSecurity<\/th>\nLast<\/th>\nChange<\/th>\nChange %<\/th>\n<\/tr>\n<\/thead>\n
DLTR<\/td>\nDOLLAR TREE INC.<\/td>\n126.06<\/td>\n-2.37<\/td>\n\n -1.85%\n <\/td>\n<\/tr>\n